https://nathaliehuni.net NathalieHuni Tue, 25 Nov 2025 04:17:37 +0000 https://nathaliehuni.net en https://nathaliehuni.net/Home Thu, 21 Feb 2019 19:31:58 +0000 NathalieHuni https://nathaliehuni.net/Home Nathalie Huni Nathalie Huni is a global design and transformation executive shaping the convergence of experience, AI and organizational change. Her career spans brand, product, marketing and technology, leading large-scale transformation that makes complex organizations more human, connected and effective. Today, she leads design across Consumer, Wealth, Small Business and Fargo AI at Wells Fargo, shaping experiences used by millions of customers while building the teams, systems and operating models behind them. Her philosophy is simple: Great transformation starts with people. Build trust, create clarity, and make the work matter. <img width="701" height="925" width_o="701" height_o="925" data-src="https://freight.cargo.site/t/original/i/3161bd973f2cf236e3c358ffff3b35f5d2621c24e30d09d896d47b9c6429c94c/nath2.jpg" data-mid="241315268" border="0" data-scale="87" src="https://freight.cargo.site/w/701/i/3161bd973f2cf236e3c358ffff3b35f5d2621c24e30d09d896d47b9c6429c94c/nath2.jpg" /> Body of work <img width="770" height="479" width_o="770" height_o="479" data-src="https://freight.cargo.site/t/original/i/06e49dd65abe0be0c2d806c4c3936ba7de8df05069e9cff82fd3e9e92d9a4ac2/Untitled-1.jpg" data-mid="246274382" border="0" src="https://freight.cargo.site/w/770/i/06e49dd65abe0be0c2d806c4c3936ba7de8df05069e9cff82fd3e9e92d9a4ac2/Untitled-1.jpg" /> <img width="529" height="349" width_o="529" height_o="349" data-src="https://freight.cargo.site/t/original/i/262eee2b9631b2e4a4f9935693f372f71ebf1d2b976105b2dd6237260e31dc60/wf01.jpg" data-mid="241315334" border="0" 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src="https://freight.cargo.site/w/529/i/77da0b3e1e060b60b7cbd28ae2eef10c4b53acbcd2a3bdf1cd49f6cdf260baa6/14.jpg" /> https://nathaliehuni.net/About Thu, 21 Feb 2019 19:32:03 +0000 NathalieHuni https://nathaliehuni.net/About About Nathalie Nathalie Huni is a global design and transformation executive shaping the convergence of experience, AI and organizational change. Today, she leads design across Consumer, Wealth, Small Business and Fargo AI at Wells Fargo, shaping experiences used by millions of customers while building the teams, systems and operating models behind them. Her work has contributed to a 4.9-star App Store rating, more than 10 million reviews, increased digital adoption and measurable business growth. Her path to enterprise transformation has been shaped by a career spanning brand, product, marketing and technology. Before Wells Fargo, Nathalie worked across luxury, technology, beauty, travel, automotive and financial services, moving from creative leadership into experience and product. That breadth gives her an unusual ability to connect worlds that often operate separately: customer and business, brand and product, creativity and technology. A large part of her work happens inside the organization itself. Nathalie builds multidisciplinary teams, creates stronger partnerships across Design, Product, Engineering, Data and Risk, and helps organizations evolve how decisions get made and work gets done. She is particularly interested in the role AI will play in that transformation, both in the experiences we create for customers and in how teams imagine, design and build them. Her leadership is grounded in a deep understanding of people. She pays attention to trust, confidence, relationships and the small behaviors that shape culture over time. She believes the most enduring transformation happens when people have enough clarity to move, enough trust to work openly together, and enough belief in what they are building to carry change forward. A founding member of the Design Executive Council, Nathalie also serves on the board of NYC SALT, a New York City nonprofit empowering young people through photography. Her philosophy is simple: Great transformation starts with people. Build trust, create clarity, and make the work matter. https://nathaliehuni.net/Media Tue, 25 Nov 2025 03:29:03 +0000 NathalieHuni https://nathaliehuni.net/Media Publications <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/75938e1669bed28cd98e8bdc0dbf314ee125c11a038551f80aa937e4b69efbe8/1685021925234.jpg" data-mid="241055728" border="0" src="https://freight.cargo.site/w/1000/i/75938e1669bed28cd98e8bdc0dbf314ee125c11a038551f80aa937e4b69efbe8/1685021925234.jpg" />Banking on Joy <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/bfa03715691595129e5b4c7a351df95b787f141e771574ab281bb784f613efd7/1711010303335.jpg" data-mid="241055729" border="0" src="https://freight.cargo.site/w/800/i/bfa03715691595129e5b4c7a351df95b787f141e771574ab281bb784f613efd7/1711010303335.jpg" />Designing for Joy in our new normal <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/6db3f43c6fe0f1072b00c6e0119bb76523a85879c7e8a32c8f8cfe600ea3cb8b/1685021925234z.jpg" data-mid="241055732" border="0" src="https://freight.cargo.site/w/640/i/6db3f43c6fe0f1072b00c6e0119bb76523a85879c7e8a32c8f8cfe600ea3cb8b/1685021925234z.jpg" />How being a mother of 4 made me a better creative leader <img width="1274" height="718" width_o="1274" height_o="718" data-src="https://freight.cargo.site/t/original/i/c1d7c2a563c94f94972898f6c94d816b0df3326c7a85cf2ed1bbfb47cbd6dfe8/dc.jpg" data-mid="241438923" border="0" src="https://freight.cargo.site/w/1000/i/c1d7c2a563c94f94972898f6c94d816b0df3326c7a85cf2ed1bbfb47cbd6dfe8/dc.jpg" />Featured as a change leader Press release Wells Fargo Advisors ranks highest in overall customer satisfaction&nbsp; Fargo’s Assistant just crossed 245M interactions Digitas refreshes it’s brand identity Digitas wins integrated media and creative AOR for Edgewell Golden Globes : Roman Coppola and Winona Ryder for L’Oreal Elvive campaign OPI brilliantly creates whole alphabeth with nail polish Awards &amp; Jury Working mother of the year award Shorty award the other side Oneclub GSMA Cannes Cyber JuryClio awards Eurobest &nbsp; https://nathaliehuni.net/Resume Tue, 25 Nov 2025 04:17:37 +0000 NathalieHuni https://nathaliehuni.net/Resume <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/28bf3e31609d27f4b287feaa38ef8fe6c7fb2989480c47ed164ae90727d164d9/nath.jpg" data-mid="241058152" border="0" data-scale="18" src="https://freight.cargo.site/w/600/i/28bf3e31609d27f4b287feaa38ef8fe6c7fb2989480c47ed164ae90727d164d9/nath.jpg" /> Nathalie HuniManaging Director, Head of Design Consumer, Wealth, Small Business &amp; Fargo AI | Wells Fargo DesignAI · Enterprise Transformation LinkedinGlobal design and transformation executive shaping the convergence of experience, AI and organizational change. Leads large-scale transformation across consumer banking, wealth management and AI-powered platforms at Wells Fargo, shaping experiences used by millions of customers while building the teams, systems and operating models behind them. Career spans brand, product, marketing and technology, with a focus on turning complex organizations into more human, connected and effective ones. Experience WELLS FARGO : Managing Director, Head of Design, Consumer, Wealth, Business &amp; Fargo AI&nbsp; New York I May 2022-Present Lead experience and design strategy across consumer banking, wealth management, small business and AI-powered platforms, shaping experiences for millions of digitally active customers across one of the largest financial institutions in the U.S. Serve as design executive sponsor for Fargo AI, shaping how generative and conversational AI are embedded into everyday banking journeys while balancing customer value, trust, risk and regulatory requirements. Transformed the digital experience, contributing to a 4.9 App Store rating, strong growth in digital account openings and significant improvements in customer satisfaction. Built and scaled a multidisciplinary design organization spanning product design, UX research, content and design systems, with senior leaders distributed across major U.S. hubs. Modernize the design organization through AI, embedding AI-enabled workflows into the product development process while establishing new practices for designing generative AI experiences at enterprise scale. Develop and mentor senior design leaders, building succession strength while raising expectations for craft, judgment and executive leadership. Digitas (PUBLICIS) :&nbsp; EVP Head of Design North America New York I Jan 2020-May 2022 Led design and experience strategy across Digitas North America, spanning New York, Chicago, Boston and Detroit. Oversaw multidisciplinary design leadership across experience, product, brand and marketing engagements for Fortune 500 clients. Elephant (IPG) : Creative Director - FreelanceNew York I Apr 2019-Dec 2019Led the successful launch of MarcJacobs.com, pioneering the brand in the e-commerce space. Grey (WPP) : Executive Creative Director New York I Apr 2018-Mar 2019 Led digital transformation and brand campaigns for Revlon, YouTube, and Sheraton McCann (OMNICOM) : SVP Group Creative DirectorNew York I May 2016-Apr 2018 Oversaw brand campaigns, digital activations, and content strategy for L’Oréal Paris. TBWA Paris (OMNICOM) : Executive Creative DirectorParis I Mar 2010-Apr 2016Led creative vision and execution for global brands including Air France, Hermes, Michelin, SNCF, Dom Perignon, Prada, and Adidas RGA : Associate Creative DirectorLondon I Dec 2006-Feb 2010 Shaped award-winning work for Nokia and directed multidisciplinary creative teams.