https://nathaliehuni.net NathalieHuni Tue, 25 Nov 2025 04:17:37 +0000 https://nathaliehuni.net en https://nathaliehuni.net/Home Thu, 21 Feb 2019 19:31:58 +0000 NathalieHuni https://nathaliehuni.net/Home Nathalie Hüni Nathalie Huni is a global design executive known for driving large-scale transformation and crafting standout customer experiences that deliver measurable business impact. With a career at the intersection of brand, product, and marketing, she builds design organizations that elevate craft while advancing enterprise performance. A founding member of the Design Executive Council, she also serves on the board of directors of a New York City youth photography program. She champions a simple, powerful philosophy:&nbsp; Sharpen craft. Build culture. Drive business. <img width="701" height="925" width_o="701" height_o="925" data-src="https://freight.cargo.site/t/original/i/3161bd973f2cf236e3c358ffff3b35f5d2621c24e30d09d896d47b9c6429c94c/nath2.jpg" data-mid="241315268" border="0" data-scale="87" src="https://freight.cargo.site/w/701/i/3161bd973f2cf236e3c358ffff3b35f5d2621c24e30d09d896d47b9c6429c94c/nath2.jpg" /> Select work <img width="770" height="479" width_o="770" height_o="479" data-src="https://freight.cargo.site/t/original/i/06e49dd65abe0be0c2d806c4c3936ba7de8df05069e9cff82fd3e9e92d9a4ac2/Untitled-1.jpg" data-mid="246274382" border="0" src="https://freight.cargo.site/w/770/i/06e49dd65abe0be0c2d806c4c3936ba7de8df05069e9cff82fd3e9e92d9a4ac2/Untitled-1.jpg" /> <img width="529" height="349" width_o="529" height_o="349" data-src="https://freight.cargo.site/t/original/i/262eee2b9631b2e4a4f9935693f372f71ebf1d2b976105b2dd6237260e31dc60/wf01.jpg" data-mid="241315334" border="0" 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src="https://freight.cargo.site/w/529/i/77da0b3e1e060b60b7cbd28ae2eef10c4b53acbcd2a3bdf1cd49f6cdf260baa6/14.jpg" /> https://nathaliehuni.net/About Thu, 21 Feb 2019 19:32:03 +0000 NathalieHuni https://nathaliehuni.net/About About Nathalie Nathalie Huni is a global design executive who transforms complex organizations through clarity, connection, and cultural intelligence. She leads large, multi-hub design teams with a rare combination of strategic vision and deep empathy by building cultures where craft thrives, people grow, and teams deliver measurable impact across customer satisfaction (4.9 ⭐️⭐️⭐️⭐️⭐️ App store, 10MM ratings), digital adoption, and business growth. Before joining Wells Fargo as Managing Director and Head of Design, Nathalie shaped experiences across luxury, tech, CPG, automotive, and financial services. Her cross-industry career is defined by an ability to read organizations, build trust across silos, and unite brand, product, and marketing into cohesive experiences that resonate with customers and accelerate performance. What sets her apart is how she leads. She doesn’t just direct teams, she cultivates them. She listens deeply, navigates complexity with grace, and creates the psychological safety and cultural cohesion that allows distributed teams to do their best work. Her emotional intelligence translates into organizational results: teams that stay, cultures that scale, and experiences that feel deeply human. She helps complex organizations modernize by understanding that transformation isn’t about tools or processes, it’s about people. She builds the relationships, rituals, and shared purpose that allow organizations to evolve and thrive in uncertainty. Her work integrates creativity, personalization, and thoughtful technology but always in service of what matters most: creating experiences that feel intuitive, relevant, and profoundly human. Her philosophy: Sharpen craft. Build culture. Drive business. https://nathaliehuni.net/Media Tue, 25 Nov 2025 03:29:03 +0000 NathalieHuni https://nathaliehuni.net/Media Publications <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/75938e1669bed28cd98e8bdc0dbf314ee125c11a038551f80aa937e4b69efbe8/1685021925234.jpg" data-mid="241055728" border="0" src="https://freight.cargo.site/w/1000/i/75938e1669bed28cd98e8bdc0dbf314ee125c11a038551f80aa937e4b69efbe8/1685021925234.jpg" />Banking on Joy <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/bfa03715691595129e5b4c7a351df95b787f141e771574ab281bb784f613efd7/1711010303335.jpg" data-mid="241055729" border="0" src="https://freight.cargo.site/w/800/i/bfa03715691595129e5b4c7a351df95b787f141e771574ab281bb784f613efd7/1711010303335.jpg" />Designing for Joy in our new normal <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/6db3f43c6fe0f1072b00c6e0119bb76523a85879c7e8a32c8f8cfe600ea3cb8b/1685021925234z.jpg" data-mid="241055732" border="0" src="https://freight.cargo.site/w/640/i/6db3f43c6fe0f1072b00c6e0119bb76523a85879c7e8a32c8f8cfe600ea3cb8b/1685021925234z.jpg" />How being a mother of 4 made me a better creative leader <img width="1274" height="718" width_o="1274" height_o="718" data-src="https://freight.cargo.site/t/original/i/c1d7c2a563c94f94972898f6c94d816b0df3326c7a85cf2ed1bbfb47cbd6dfe8/dc.jpg" data-mid="241438923" border="0" src="https://freight.cargo.site/w/1000/i/c1d7c2a563c94f94972898f6c94d816b0df3326c7a85cf2ed1bbfb47cbd6dfe8/dc.jpg" />Featured as a change leader Press release Wells Fargo Advisors ranks highest in overall customer satisfaction&nbsp; Fargo’s Assistant just crossed 245M interactions Digitas refreshes it’s brand identity Digitas wins integrated media and creative AOR for Edgewell Golden Globes : Roman Coppola and Winona Ryder for L’Oreal Elvive campaign OPI brilliantly creates whole alphabeth with nail polish Awards &amp; Jury Working mother of the year award Shorty award the other side Oneclub GSMA Cannes Cyber JuryClio awards Eurobest &nbsp; https://nathaliehuni.net/Resume Tue, 25 Nov 2025 04:17:37 +0000 NathalieHuni https://nathaliehuni.net/Resume <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/28bf3e31609d27f4b287feaa38ef8fe6c7fb2989480c47ed164ae90727d164d9/nath.jpg" data-mid="241058152" border="0" data-scale="18" src="https://freight.cargo.site/w/600/i/28bf3e31609d27f4b287feaa38ef8fe6c7fb2989480c47ed164ae90727d164d9/nath.jpg" /> Nathalie HuniGlobal Design Executive I Brand I Product I MarketingLinkedin Experience MD, Head of Design (Consumer, WIM, AI) Wells Fargo I New York I May 2022-Present Leading end-to-end digital transformation across Retail Banking and Wealth Management, shaping a connected ecosystem spanning mobile, branch, and marketing experiences for 60M+ digitally active customers. Under my leadership, the mobile app achieved and sustained a 4.9-star App Store rating with 10M+ reviews, a signal of customer trust at scale. Driving industry-leading design strategy that increases engagement, strengthens retention, and accelerates digital adoption, while building and mentoring a wide multidisciplinary design organization recognized for elevating craft and delivering measurable business impact. EVP Head of Design North AmericaDigitas / Publicis I New York I Jan 2020-May 2022Directed experience strategy, creative execution, and design leadership for Fortune 500 brands, delivering high-impact work across major U.S. markets including New York, Chicago, Boston, and Detroit. Led integrated design and marketing experiences that elevated brand presence, strengthened customer connection, and drove measurable business outcomes. Creative Director - FreelanceElephant&nbsp; I New York I Apr 2019-Dec 2019Led the successful launch of MarcJacobs.com, pioneering the brand in the e-commerce space. Executive Creative DirectorGrey I New York I Apr 2018-Mar 2019Led digital transformation and brand campaigns for Revlon, YouTube, and Sheraton SVP Group Creative DirectorMcCann I New York I May 2016-Apr 2018Oversaw brand campaigns, digital activations, and content strategy for L’Oréal Paris. Executive Creative DirectorTBWA I Paris I Mar 2010-Apr 2016Led creative vision and execution for global brands including Air France, Hermes, Michelin, SNCF, Dom Perignon, Prada, and Adidas Associate Creative DirectorRGA I London I Dec 2006-Feb 2010Shaped award-winning work for Nokia and directed multidisciplinary creative teams.