“I’ve worked on both ends of the creative spectrum — from directing luxury fashion campaigns to transforming the digital banking experience for millions of customers.”
I’m a global design executive with a career spanning industrial design, advertising, marketing, and large-scale digital products. This rare journey has given me the ability to bridge brand storytelling with product ecosystems, connecting vision and craft to business impact.
At the core of my leadership is a belief that craft and beauty are not cosmetic — they are competitive advantages. Shaped by years of work with brands such as Hermès, Dior, Loreal, Air France, or Michelin, I bring an eye for detail and a commitment to design excellence that translates into growth, loyalty, and transformation.
At Wells Fargo, I’ve led design for 60 millions consumers — scaling and mentoring a high-performing team, driving personalization and customization in the bank’s flagship app, and elevating design maturity in a highly complex, regulated industry. Previously, I directed global 360 campaigns for some of the world’s most recognizable brands, proving that creativity and craft can move seamlessly across industries and channels.
I thrive in environments where design is central to strategy — where the elegance of craft meets the rigor of business transformation.
Specialties: Design Leadership • Craft & Beauty in Business • Brand-to-Product Transformation • Digital Personalization • AI-Driven Design • Experience Strategy • Global Team Leadership • Design Maturity Elevation
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