NATHALIE HUNI     About       Media      Resume       Linkedin




About Nathalie


Nathalie Huni is a global design and transformation executive shaping the convergence of experience, AI and organizational change.

Today, she leads design across Consumer, Wealth, Small Business and Fargo AI at Wells Fargo, shaping experiences used by millions of customers while building the teams, systems and operating models behind them. Her work has contributed to a 4.9-star App Store rating, more than 10 million reviews, increased digital adoption and measurable business growth.

Her path to enterprise transformation has been shaped by a career spanning brand, product, marketing and technology. Before Wells Fargo, Nathalie worked across luxury, technology, beauty, travel, automotive and financial services, moving from creative leadership into experience and product. That breadth gives her an unusual ability to connect worlds that often operate separately: customer and business, brand and product, creativity and technology.

A large part of her work happens inside the organization itself. Nathalie builds multidisciplinary teams, creates stronger partnerships across Design, Product, Engineering, Data and Risk, and helps organizations evolve how decisions get made and work gets done. She is particularly interested in the role AI will play in that transformation, both in the experiences we create for customers and in how teams imagine, design and build them.

Her leadership is grounded in a deep understanding of people. She pays attention to trust, confidence, relationships and the small behaviors that shape culture over time. She believes the most enduring transformation happens when people have enough clarity to move, enough trust to work openly together, and enough belief in what they are building to carry change forward.

A founding member of the Design Executive Council, Nathalie also serves on the board of NYC SALT, a New York City nonprofit empowering young people through photography.

Her philosophy is simple:
Great transformation starts with people.
Build trust, create clarity, and make the work matter.