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NATHALIE HUNI     About       Media      Resume       Linkedin



Nathalie Huni

Managing Director, Head of Design
Consumer, Wealth, Small Business & Fargo AI | Wells Fargo Design
AI · Enterprise Transformation
Linkedin

Global design and transformation executive shaping the convergence of experience, AI and organizational change. Leads large-scale transformation across consumer banking, wealth management and AI-powered platforms at Wells Fargo, shaping experiences used by millions of customers while building the teams, systems and operating models behind them. Career spans brand, product, marketing and technology, with a focus on turning complex organizations into more human, connected and effective ones.

Experience


WELLS FARGO : Managing Director, Head of Design, Consumer, Wealth, Business & Fargo AI 

New York I May 2022-Present
Lead experience and design strategy across consumer banking, wealth management, small business and AI-powered platforms, shaping experiences for millions of digitally active customers across one of the largest financial institutions in the U.S.
Serve as design executive sponsor for Fargo AI, shaping how generative and conversational AI are embedded into everyday banking journeys while balancing customer value, trust, risk and regulatory requirements.
Transformed the digital experience, contributing to a 4.9 App Store rating, strong growth in digital account openings and significant improvements in customer satisfaction.
Built and scaled a multidisciplinary design organization spanning product design, UX research, content and design systems, with senior leaders distributed across major U.S. hubs.
Modernize the design organization through AI, embedding AI-enabled workflows into the product development process while establishing new practices for designing generative AI experiences at enterprise scale.
Develop and mentor senior design leaders, building succession strength while raising expectations for craft, judgment and executive leadership.


Digitas (PUBLICIS) :  EVP Head of Design North America

New York I Jan 2020-May 2022
Led design and experience strategy across Digitas North America, spanning New York, Chicago, Boston and Detroit.
Oversaw multidisciplinary design leadership across experience, product, brand and marketing engagements for Fortune 500 clients.

Elephant (IPG) : Creative Director - Freelance

New York I Apr 2019-Dec 2019
Led the successful launch of MarcJacobs.com, pioneering the brand in the e-commerce space.



Grey (WPP) : Executive Creative Director

New York I Apr 2018-Mar 2019
Led digital transformation and brand campaigns for Revlon, YouTube, and Sheraton



McCann (OMNICOM) : SVP Group Creative Director

New York I May 2016-Apr 2018
Oversaw brand campaigns, digital activations, and content strategy for L’Oréal Paris.



TBWA Paris (OMNICOM) : Executive Creative Director

Paris I Mar 2010-Apr 2016
Led creative vision and execution for global brands including Air France, Hermes, Michelin, SNCF, Dom Perignon, Prada, and Adidas



RGA : Associate Creative Director

London I Dec 2006-Feb 2010
Shaped award-winning work for Nokia and directed multidisciplinary creative teams.